Pay per click Job Trends in London

Pay per click (PPC)
England > London

The table below provides summary statistics and salary benchmarking for jobs advertised in London requiring Pay per click skills. It covers permanent job vacancies from the 6 months leading up to 10 January 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Jan 2026
Same period 2025 Same period 2024
Rank 359 383 443
Rank change year-on-year +24 +60 +209
Permanent jobs citing Pay per click 22 45 14
As % of all permanent jobs in London 0.16% 0.29% 0.077%
As % of the Processes & Methodologies category 0.18% 0.31% 0.083%
Number of salaries quoted 17 11 8
10th Percentile - - £37,750
25th Percentile £35,750 - £41,875
Median annual salary (50th Percentile) £40,000 £36,000 £46,250
Median % change year-on-year +11.11% -22.16% +32.14%
75th Percentile £52,500 £46,250 £52,500
90th Percentile £61,250 £62,500 £60,000
England median annual salary £40,000 £36,000 £39,500
% change year-on-year +11.11% -8.86% +5.33%

All Process & Methodology Skills
London

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in London.

Permanent vacancies with a requirement for process or methodology skills 12,245 14,602 16,884
As % of all permanent jobs advertised in London 87.73% 94.53% 92.44%
Number of salaries quoted 7,837 8,051 13,548
10th Percentile £36,250 £43,250 £41,250
25th Percentile £51,250 £56,250 £55,500
Median annual salary (50th Percentile) £74,000 £75,000 £75,000
Median % change year-on-year -1.33% - -
75th Percentile £95,000 £97,500 £95,000
90th Percentile £117,500 £120,000 £115,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Pay per click
Job Vacancy Trend in London

Historical trend showing the proportion of permanent IT job postings citing Pay per click relative to all permanent IT jobs advertised in London.

Pay per click job vacancy trend in London

Pay per click
Salary Trend in London

Salary distribution trend for jobs in London citing Pay per click.

Salary distribution trend for jobs in London citing Pay per click

Pay per click
Salary Histogram in London

Salary distribution for jobs citing Pay per click in London over the 6 months to 10 January 2026.

Salary histogram for Pay per click in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the London region over the 6 months to 10 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South London - 6 £36,500 -
Central London +34 1 £57,500 - 1
Pay per click
England

Pay per click
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 6 (27.27%) Microsoft Office
Business Applications
1 8 (36.36%) Dynamics CRM
Cloud Services
1 9 (40.91%) Google Ads
2 6 (27.27%) Adobe Creative Cloud
3 2 (9.09%) Power Platform
4 1 (4.55%) Google Analytics
4 1 (4.55%) Microsoft Advertising
Database & Business Intelligence
1 2 (9.09%) Power BI
1 2 (9.09%) Relational Database
1 2 (9.09%) Tableau
General
1 19 (86.36%) Marketing
2 9 (40.91%) Social Skills
3 7 (31.82%) Advertising
4 5 (22.73%) Analytical Skills
5 3 (13.64%) Finance
5 3 (13.64%) Presentation Skills
6 2 (9.09%) Financial Institution
7 1 (4.55%) Brand Awareness
7 1 (4.55%) German Language
7 1 (4.55%) Retail
7 1 (4.55%) Telecoms
Job Titles
1 7 (31.82%) Senior
2 6 (27.27%) Marketing Executive
2 6 (27.27%) Senior Marketing Executive
3 4 (18.18%) Marketing Manager
3 4 (18.18%) Performance Manager
3 4 (18.18%) Sustainability Manager
4 3 (13.64%) Account Director
4 3 (13.64%) Digital Account Director
4 3 (13.64%) Digital Director
5 2 (9.09%) Analytics Manager
5 2 (9.09%) Data Analytics Manager
5 2 (9.09%) Digital Analytics Manager
5 2 (9.09%) Lead
6 1 (4.55%) Paid Search Executive
Miscellaneous
1 7 (31.82%) Self-Motivation
2 6 (27.27%) Social Media
2 6 (27.27%) Web Conferencing
3 2 (9.09%) Algorithms
3 2 (9.09%) Management Information System
4 1 (4.55%) Onboarding
Processes & Methodologies
1 13 (59.09%) Digital Marketing
2 12 (54.55%) SEO
3 11 (50.00%) Analytics
4 10 (45.45%) B2B
4 10 (45.45%) Information Security
5 9 (40.91%) B2B Marketing
5 9 (40.91%) CRM
6 7 (31.82%) Campaign Management
6 7 (31.82%) Lead Generation
7 5 (22.73%) E-Commerce
8 4 (18.18%) Decision-Making
8 4 (18.18%) Project Delivery
9 3 (13.64%) Business Development
9 3 (13.64%) Digital Strategy
9 3 (13.64%) Marketing Strategy
9 3 (13.64%) Project Management
10 2 (9.09%) Customer Engagement
10 2 (9.09%) Product Management
10 2 (9.09%) Use Case
10 2 (9.09%) Visualisation
Programming Languages
1 2 (9.09%) SQL
Qualifications
1 9 (40.91%) Degree
2 2 (9.09%) Master's Degree
2 2 (9.09%) MBA
3 1 (4.55%) A+ Certification
Quality Assurance & Compliance
1 6 (27.27%) ISO 9001
1 6 (27.27%) ISO/IEC 27001
2 2 (9.09%) Accessibility
3 1 (4.55%) GMP
Vendors
1 10 (45.45%) Google
2 6 (27.27%) Adobe
2 6 (27.27%) HubSpot
3 3 (13.64%) Microsoft
4 2 (9.09%) Intel
4 2 (9.09%) Salesforce
5 1 (4.55%) TikTok